" Workers Daily ": Medical advertisement the ones that should be prohibited broadcasting are not only that the star speaks on behalf

" Workers Daily ": Medical advertisement, the ones that should be prohibited broadcasting are not only that the star speaks on behalf
It is reported, " the television advertising of radio broadcast management " that State Bureau of Radio,Film and Television issued newly has already been implemented formally since January 1 this year. Speaking on behalf medical products advertisement by the celebrity of the dispute will withdraw from radio frequency and TV fluorescent screen from then on for a long time.
It is very to talk in professional jargon that Zhao BenShan has a more classical medical advertisement: " advertising, see curative effect! " . And in fact, under not sewing the advertising media crusade entered, the thinking of social people is " kidnapped " to a certain extent ,Especially those we their " The bean vermicelli " "celebrity " , we regard it as the much-admired one " The expert " Stand out one flicker and then, guarantee we can by half-believing,half-doubting to become firmly believing while being difficult very. After Hou YueHua's advertising accident of false medical treatment of speaking on behalf is exposed by CCTV, make kindhearted social people shocked, the celebrity so betrayed our trust easily for the money originally.
Should what the medical advertisement should prohibit broadcasting only be that those celebrities speak on behalf? May not steal thinking. In " the folk prescription cures serious disease " Folk under Chinese medicine idea,mouthfuls of mouth according to legend been folk for folk prescription, proved recipe or ways other travel in some, such unique spreading in the way has caused some places " The whole people all cure " Situation. Fall ill and does not go to the hospital, it is a very normal thing to depend on one's own experience autonomy. Nowadays, a new developing colony prevails especially on the net - -Search and manage the clan, symptom " one hundred degrees " according to having illness coming on that fall ill , look for a healing solution, then go to the online pharmacy to click the mouse, the medicine will be sent to home within the next few days. And in fact, " one hundred degrees " The healing solution that comes down, a lot of themselves are " mutation " of medical advertisement .
Every medicine is poisonous. The toxicity based on medicine, to the infringement that consumers may cause, consumers get abundant telling, it is it that chooses to use the key of the medicine correctly. However, about the telling the obligation of poisonous side effect of medicine, even if what did on the medical circle was very deficient. For example on the manual of Chinese medicine, the medicines manufacturer is incomplete to list medicines to make up, the more serious one is, seldom mention bad reaction and taboo disease in the Chinese medicine manual, someone investigate 56 the intersection of Chinese medicine and manual, 3 have bad reaction prove only among them, only accounts for 5.35%. And underwent medical advertisement in medicine curative effect " Pack " ,Its utility is exaggerated limitlessly, but its harm is said nothing about. Propagating often causes misleading to the patient this kind of form, for example a lot of people know ginsengs nourish the drug effect, know, take while being heavy dose of, can cause hematopoietic system damage even lead to the fact the death for a long time.
The health is a foundation stone of the life, the health is the first wealth in life. But just as what World Health Organization points out in " health horizon ": The hygiene must regard people as the centre while intervening, regard health as the centre and but not regard disease as the centre. What we will do should popularize health knowledge, and transfer to the doctor to do such professional behavior of disease treatment. It popularizes health knowledge and medical advertisement that carries on to make, just a kind of vicious behaviour of using the great banner as a tiger-skin.
Smoking is harmful to health, so the tobacco advertisement has been prohibited. In fact, it is nearly general knowledge that common people all know that smoking is harmful to health, the smoker is sweet hurt by him generally, legally come and say, there is a kind of " take risks by oneself " Property,side effect of but medical treatment, medicines by society know, it is easier for the public to be infected by the medical advertisement flicker. Medical advertisement, will prohibit. (Guo JingBo)
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