" food ID card " It is difficult to be put on the shelf Demand urgently to get through " 1 kilometer finally "

" food ID card " It is difficult to be put on the shelf Demand urgently to get through " 1 kilometer finally "
Everybody is not strange in the resident card, but you understand " food ID card " (used at the end of a question)? " food ID card " Namely because of RFID (electronic label) Administrative system of tracing to the source of food which technology set up. The east wind networked through the thing, RFID technology has been already ripe, becomes the edge toll that quality safety of food controlled, and field of providing and delivering in live pig's production, logistics etc. is popularized and applied, but consumers stand in front of supermarket shelves, but it is still very difficult to select to buy tapes and have RFID, food that can be traced back to. Difficult to put on the shelf to already control and demand urgently to analyse and explain as quality safety of food " The last kilometer " .
To put it briefly, RFID has carried all useful information of the corresponding food, via the relevant food security system, can be open to different levels. For example consumers only scan on the corresponding terminal station, can see place of production, growth course of food, construct the intersection of medicine and situation of applying fertilizer, transport cold chain, when divide into and load onto the shelf, understand " from farmland to dining table " The whole course; And the retailer may pay close attention to the information of producing and logistics links even more, guarantee to accord with and purchase the requirement, if the food security problem takes place, can lock relevant products and consumer's information rapidly through this system, technology takes measures; The function of the production ink is on more directly, the more wonderful one is, the ones that passed social information are interconnected, can also make upstream manufacturers such as fertilizer, animal remedy,etc. hold the tendency of the production ink in time, offer the initiative service.
RFID has so many advantages, has reached final consumption links in reality, but it is very difficult to seek its figure. Recently, reporters visited many mega-stores of provincial capital, raw meat, vegetables kind are complete, of all shapes and colors, many some famous brands during that time, but the one that all can be used in the food and trace to the source is traced back to yard. The sales force in the supermarket says, the relevant information of the products is when the supermarket stocks up, will understand and leave and record, but ordinary consumers have not understood the route of this kind of information.
And reveal to consumers' random interview, does not understand most consumer electronic labels for tracing to the source, a lot of consumers with longer age expressed and has not heard of at all, only a few young consumers say that know the food is traced back to yard, but not paid close attention to while doing shopping at ordinary times.
Field of providing and delivering in live pig's production, logistics etc. gets RFID popularized and applied rapidly, restrict it to cross over " The last kilometer " Reason on earth what? Provincial capital one retail person in charge of giant say to reporter RFID at products, especially food use, certainly it is very good, but even hold one RFID of the spring onions, the cost is too high, consumers will not check, so it is very difficult to generalize to terminal consumption links. He thinks, the government should give appropriate support and subsidy, advance RFID cost to lower to this in a short time, enter the market in spontaneous stage for operation.
The experts have put forward a kind of more feasible method in short term: Even employ the better city in Beijing, Shanghai,etc., RFID mainly concentrates on the relatively advanced products in the field of food, it is impossible to spread out completely. And the trade company wants to control the cost, should pay attention to the concrete methods, for example adding the electronic label applied to a container, the form that can be traced back to yard by the figure is marked on each of goods among them specifically, thus control the cost effectively.
The reporter learns, this supermarket is negotiating cooperation with province Department of Qulity Supervision at present from relevant personage in Wal-Mart supermarket, study, employ electronic label set up the intersection of food and quality safety, trace back to system, especially until whom supermarket set up already exceed, connect base to be expected to take the lead in application while being agricultural. (Wang Yanan)

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