Friday, October 5, 2012

" iron soy sauce " Awkwardness

" iron soy sauce " Awkwardness
Content summary: The reporter visits and investigates finding, the consumers in Sichuan Province are to " iron soy sauce " recently It is few to know, there is only a small amount of supply in the supermarket. Public affairs manager Ai Qing Pu of Carrefour Chinese and Western district introduced, Carrefour began to sell " iron soy sauce "s since November of 2002 ,To have Haitian and middle the intersection of dam and two kinds of brands upper shelve at present, the sales situation is general, in January - April of this year, every shop of Chengdu Carrefour only sells more than 4000 yuan.
Add one into soy sauce to call depending on the subway (EDTA) Additive,getting that human body more need in order to supplementing for iron, change taste, be can prevent by iron deficiency anemiaed. Improve strong compound of food that the nutrition alliance signs and do the memorandum of understanding according to Ministry of Public Health and the whole world, in the the following 3 years, this kind " whether iron strengthen the soy sauce improve resident's iron deficiency anemia " Pilot project last Sichuan on the basis of 7 provinces and cities such as original Guizhou, Jiangsu, Beijing,etc., Shandong, Zhejiang,etc. 7 province.
The reporter visits and investigates and finds recently, consumers, to " iron soy sauce " inside the province It is few to know, there is only a small amount of supply in the supermarket.
Consumers do not know " The iron soy sauce "
The reporter visited many supermarkets of Chengdu recently, it is difficult to look for " iron soy sauce "s Figure.
"What sub soy sauce is the iron soy sauce? " Wang Chen doing shopping in Chengdu Isetan supermarket, does not know that mend iron soy sauces. The soy sauce special counter in supermarket of Wangfujing and Ito-Yokado, there are more than ten brands of soy sauce, but does not have " The iron soy sauce " . In the blue and green flavoring agent district of shop of Carrefour of stone bridge, two kinds are indicated " the iron is strengthened " Soy sauce pendulum yes shelve have. Selecting the old man of Li DeGao of the soy sauce to say, her and spouse's daughter in Shenzhen home knows that there is " soy sauce with iron " ,Go back after the Chengdu buying often, " hear, mend useful iron to the elderly " .
Public affairs manager Ai Qing Pu of Carrefour Chinese and Western district introduced, Carrefour began to sell " iron soy sauce "s since November of 2002 ,To have Haitian and middle the intersection of dam and two kinds of brands upper shelve at present, the sales situation is general, in January - April of this year, every shop of Chengdu Carrefour only sells more than 4000 yuan.
The enthusiasm for production of enterprises is not high
"We produce the soy sauce with iron since 2005, the cost is higher by 10% than the ordinary soy sauce, but the proportion which accounts for total sales volume is less than 10%. " Sichuan fragrant the intersection of garden and the intersection of flavoring agent and the intersection of Co., Ltd. and the intersection of enterprise planning department and Yang just introduce. This company is that the first iron strengthens the appointed manufacturer of soy sauce inside the province, in order to open " iron soy sauce " Market,it is if you can't iron, last soy sauce that be labelled not to if you can't last gift box, load with, but produce effects big.

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