Divide into two and see and keep in good health to attack " L False to keep in good health" R Don't be wounded " L The real opinion " R

Divide into two and see and keep in good health to attack " L False to keep in good health" R Don't be wounded " L The real opinion " R

Receive " L One realizes one " R Incident influence, books of keeping in good health etc. the sales volume glide generally recently. Many publishing houses worry when the city gate catches fire, the fish in the moat suffer from it, " L Everybody must realize one and doctor of traditional Chinese medicine one to separate, seem to exceed the proper limits in righting a wrong a bit now " . Many publishers reflect to the reporter, " L Heat is lowered and cooled to give and keep in good health, it is not the bad thing, but we are afraid this thing will let the market move towards another extreme, not think Chinese medicine has been used " .
" L It is hot to keep in good health" R The books lower the temperature big
Though the one that has not received in the whole country of the General Administration of Press and Publication has made a notice, but Beijing Xinhua Bookstore>All lower shelf, give notice reader can by sell the receipt, return this book. In until the sales volume of book glide sharply too at network, sell data, reveal, drop from first place in a contest to tenth already in the newest 24 hour.
The city gate catches fire, bring disaster to the fish in the moat. Person who keep in good health books appear sell weak phenomenon generally recently. Reporter's telephone number has inquired several publishing houses of this kind of book, the decline with different all kinds of intensity has appeared too in the sales volume. Because in Beijing Wangfujing Bookstore to keep in good health there is more assortment for the book, the overall sales volume does not have obvious landing yet.
Fish and dragons mix up together to have too " L Real knowledge " R
The reporter understands to, in fact on the health care book fair field where fish and dragons mix up together, there are many good books too or sell the book long. The author who really has the medical background is not small number . Such as the writing>Li intelligently for Beijing gardens west the physician-in-charges of the hospital,at>Say swan Wang of Chinese medicine plan the intersection of Capital University of Medical Sciences and Professor, chief physician.
Many publishing house on the senior level to tell reporter whether Chinese medicine keep in good health field to be relatively more special still, in fact except some has authors of expert whose doctor's practicing qualification of Chinese medicine or old-type opera school was born, really there is some too among the people " L High people " ,Only rely on the education to judge it is not biased either whether an author's words are reasonable, " A lot of well-known doctors of doctor of traditional Chinese medicine circle have no education really up to the mark, ' penetrating and correct judgement ' that but represent them " .
Vice President of publishing house Jin LiHong of literature and art in the Changjiang River expresses when being interviewed by reporter, " Everybody must realize one and doctor of traditional Chinese medicine one to distinguish, can't totally obscure a person's life experience education and his theory together either, one really has places too to realize one, but can't hurt Chinese medicine because of this thing " .
Books still need to check on severely publishing and keeping in good health
The phoenix who has published a great deal of keeping in good health best sellers links general manager Zhang XiaoBo to tell reporters, piece realize copies of the incident, give one of you alarm, publish book this kind of want in the intersection of selected title and content and the intersection of author and qualification asserting check on severely.
Zhang XiaoBo thinks, the book must return to general knowledge by the future to keep in good health, " That kind of language was not extremely surprising the state endlessly was abnormal several years ago " . The qualification to the author wants too " L Radically reform " ,He reveals to the reporter that is trying to cooperate with organizations such as 301 hospitals, Peking Union Medical College Hospital,etc. now, will act to some extent too in health care of Western medicine.
And one point needs to point out, the country is keeping in good health there is not any entry system in book field at present, fish and dragons mix up together so as to keep in good health in the field of book fair, in such cases, the publishing house has actually undertaken very great risk too, worry meeting accident all day long.
Culture aside
Why can not the expert write out the book in great demand?
While the reporter interview, many publishing houses all complain, can explain the profound in simple terms in the expert there are too few people who do popular science work. " It is real for professionally trained, there is that qualification no matter at publish books program,not so good as influence if you can't realize by copy,etc., welcome to piece " A books editor says .
Why will this kind of situation appear? In fact expert and the ordinary people both sides have responsibility . Zhang XiaoBo says, ordinary people can not understand that a lot of experts speak, masses' psychology has a question too, cater to ordinary people and pursue and keep in good health " L Quick " R France, usually " L The ones that have disease and does not use and take medicine " R The most popular, but it is impossible for the real doctor to tell you to have disease without taking medicine.
In the view of a lot of people, the picture one realizes such one " L Health care master " R The reason why can be flourishing, because he is facing market, he understands even more what the market needs, " Just as the stars in amusement circle are a product of masses' amusement culture now, they adapt to ' the stage ' and perform even more " . It will be different to some extent that they and real expert have been destined to talk about ways of the question, in conformity with an old saying, " L The ignorant one is fearless " ,The layman dares more than the expert " L The flicker " .
Even so, ours " L The expert " R Can turn towards either " L The layman " R The place for study, on the basis of keeping the rigorous attitude, use it " L Suit ordinary people " R Type of writing speak,last issue whether it is that masses care about,perhaps ours " L The expert " R Place that need be improved.
" Popular science equal to, speak real reason with wizened language, those false to keep in good health best seller to say false reason with the lifelike language, why say than wizened language real reason take getting in great demand? " A reader says with feeling.

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